How to stay relevant in changing times Many times you must have read the words, ‘The only constant is change’. Nowhere is it more relevant than today’s world where everyday throws up new opportunities and challenges. Today, communication is so easy and you can quickly spread your message through social media but the flip side … More How to stay relevant in changing times
The Four P’s of PR When you speak of Public Relations, it’s such a vast subject that it’s not easy to try and fit it into tiny containers. Good PR is all about building a favourable brand image for a brand or individual. An image that will be trusted and respected. This does not happen … More The Four P’s of PR
Technology, the new hero of PR! Who ever said that press conferences need to be a series of boring speeches and PPTs? To grab the attention of the press and engage it, use technology and you will be surprised at what a big difference it can make. Why send out printed invites? Watzapp a gif … More Technology, the new hero of PR!
“If I was down to my last dollar, I’d spend it on public relations,” ~ Bill Gates Jim was visiting a foreign country. He was walking leisurely on a nearly empty street. When he passed a store, he saw to his horror a fierce Rottweiler attacking a baby. Without a moment’s hesitation, Jim rushed forward, … More BUSINESS HOURS ARE PUBLIC RELATIONS HOURS
How to combat fake news through PR Today fake news is on the rise. The reason being that news sources today are no longer exclusively the mass media but social media too. Mass Media has always had gatekeepers like Editors and Publishers who do take the effort to verify the credibility of news. Social Media … More How to combat fake news through PR
How a PR Campaign can help a brand launch In today’s increasingly competitive world, consumers are being bombarded by information and marketing from all sides. It’s becoming increasingly difficult for brands to grab the attention of their target audiences. However, the world’s top brands have always been innovative in their marketing and ensured that when … More How a PR Campaign can help a brand launch
Meet the Father of PR Edward Louis James Bernays is popularly known as the Father of PR. Though he was born in 1891 at Vienna, Austria, he grew up in New York. The Austrian-American was a master of propaganda and had crafted many highly innovative and effective PR campaigns that made a big impact during … More Meet the Father of PR