Everyone likes to win an award but do you know awards can get you the amount of hike you need in the PR field of commerce. No matter you lose or win, the try counts because either way or the other you will experience good reach of your company. There are few guidelines as well as nooks and holes for you to achieve the boost.


Applying for an award is not a task that can be done in a hurry it takes time team work and effort. All the drafting, collecting, and research cannot be done in a limited time period, if rushed it tends to flop down, rather allocate certain time and gather all the details and draft them accordingly prior to the date of the submission so you can be sure of what you are submitting.


Know what you are good at and identify the type of award you want and what your company is capable of getting, also look for the participants in various categories and analyse in which your company is more likely to get.


Showcase your business, no one will know about you if you don’t tell them, mention every single detail. Yes you can brag about it but in a humble way and make sure you don’t over write.

  • Turn over
  • Anniversary
  • Revenue
  • Fundraising details
  • Employee numbers
  • Accomplishment




When you answer questions online always download the document, draft the answers and then upload, as in some of the cases you tend to lose the hard worked answers you have entered. So draft and then copy the answers.



Promote your participation online so even if you win or participate you tend to get new clients into knowing your company. You can promote via:-

  • Messages
  • Social media
  • Blog posts
  • Email blasts



Failure is the stepping stones of success, not everyone gets what they want in their 1st try, do even if you lose keep on coming back up and don’t back down.


How to stay relevant in changing times

How to stay relevant in changing times

Many times you must have read the words, ‘The only constant is change’. Nowhere is it more relevant than today’s world where everyday throws up new opportunities and challenges. Today, communication is so easy and you can quickly spread your message  through social media but the flip side is that your competitors too have the same advantage.

Stay on top of mind

Today your TG is being bombarded with various kinds of information from all corners. This makes their memory quite short. You need to constantly keep your brand appearing before your customer. Brand recall and brand engagement are priority. Remember, out of sight is out of mind. Therefore, regular PR and branding activities are a must.

Don’t lose sight of your target

As brands grow and expand, sometimes they tend to lose track of their TG. thisan have a very negative impact on the brand, Once it’s unclear  to which TG you are talking, it’s a path to disaster. Create a solid identity and purpose that your brand is associated with.

Embrace Technology

Technology is the biggest change that has entered PR. Whether you are on your website, Twitter handle or Facebook, the communication and tone of the message must be the same. This is what will build your brand. Keep these channels updated.

Timing is everything

Ride trends! Make them work for you. For instance, if your brand is a natural washing powder and Earth Day is coming up and everyone is talking about eco-friendliness tie in your brand with this. You will get awesome PR coverage.

Keep your internal audience informed

Before even sharing any piece of news with external audiences, make sure you intimate all your internal audience. This could include employees, a board of directors, donors, members, brand partners and more. Only if they are kept in the loop will they be able to stay in sync with customers.

Content is King

At the heart of PR is good content. Develop content that’s not just engaging but relevant and stays ahead of the time. Tailor content to your TG and make sure it fits the season and context too.


Today just trying PR pushes in the media is not working. A look at the bigger picture shows that collaboration with media channels provide better results. For instance, you can tie your brand up with a FM radio channel and this can be a mutually beneficial activity.

Make sure you are useful and interesting

While working on a PR campaign, make sure hat it has a positive approach and that the TG has a positive takeaway form the communication. Make it informative ad useful so it will keep your TG more engaged

Play for the long innings

PR is not a one off thing and should to be looked at in that way too. A one-time PR splash can give you great reach but to maintain your position in consumer minds takes a well-planned and consistent PR Strategy.

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