How technology has transformed PR

In every sphere, technology has been a game changer and PR is no exception. Firstly, the whole process of dissemination of information is changing. Emails are still the preferred mode of communication when it comes to press releases and briefs. However, with today being a generation on the go, information such as videos, images and content are also being share via other platforms like Watzapp, chat messages in FaceBook and so on.

Social Media such as Facebook and Twitter are now a closer means of engaging with clients. It also helps PR agencies identify journalists in a particular segment and reach them. It’s easier to stay in touch with them and quickly share information.

Today every brand has an online presence. Managing the online reputation has become a specialist entity by itself. Social platforms like FaceBook, Twitter, Pinterest and blogs have to project the right image and maintain the consistency of brand positioning. A diversion from the overall brand approach can be catastrophic as the brand would then either get diluted or lose its brand equity. One the positive side, getting this right can mean generating a great deal of publicity and even going viral with posts.

Technology offers many creative new ways to create brand awareness, brand launches and press briefings for instance can use virtual walkthroughs, 3D kiosks, experiential promotions and so much more. After all, normal is boring

Today, technology is making brands a part of people’s lives. The onus on PR is to harness this the right way by planning a strong strategy and implementing it.

Advertisements

Author: catalystpublicrelationsblog

Welcome to the Blog page of Catalyst Public Relations. Catalyst Public Relations, a leading public relations agency in Chennai and South India focused to deliver prolific PR consultancy services for the augmentation of clients image amongst the public. We offer customised services and solutions on media relations, press release disseminations, press meet organizing, media conference and News tracking.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s