The information that the media considers as newsworthy for publicity

– By S. Sridevikripa The key to media publicity is the newsworthiness of organization and its activities. There is no business that does not have any newsworthy information. Things that might seem ordinary to a firm may interest certain sections of the media as being important and newsworthy. The events that will immediately grab the … More The information that the media considers as newsworthy for publicity

Functions of a Public Relations Agency

– By S. Sridevikripa Individuals and organizations wishing to build their image need a public relations agency’s help as it implements its expertise to enhance clients’ reputations through the media. PR professionals have the ability to analyze the organization, identify newsworthy developments, and can translate them into substance for publicity. The functions of a public … More Functions of a Public Relations Agency