– By S. Sridevikripa As we all know, the proverb `Practice makes perfect’ holds good for Public relations too. PR agencies have to constantly ‘exercise’ basic PR skills in order to be successful. The basic PR skills a PR specialist needs are excellent writing and verbal communication abilities. Over and above, a PR specialist also … More Want to be a successful PR specialist?
– By S. Sridevikripa Public relations is a low cost, potent marketing tool for individuals, groups, organizations, corporates or anybody who have the need to communicate their presence, profile, projects, products and services to the public, especially the target audience, to benefit from each other. Suitable to the specific need, expected outreach and timeframe, … More What is PR?